VST Website Direction Review
Internal review · Pick a direction

Four homepage directions for the new vacuumltd.com.

Each link below opens a working sample of one direction. They share the same brand assets but differ in how the homepage is organized, what's prominent, and what the visitor is asked to do. Click in, compare, and pick one to develop. Notes on what each direction trades off are below. A Hebrew version of every page is available via the EN · עברית toggle in the header.

A Catalog, modernized

Same content. Cleaner shell.

Keep the current information architecture. Modernize the look.

Hero photo (no carousel), nine product lines as a clean grid with photos, customer quotes pulled forward with logos. Same nav, same content. Just better-designed.

Pros

  • Lowest risk — positioning unchanged
  • Fastest to ship
  • Familiar to existing visitors
  • Easiest to maintain

Cons

  • Doesn't differentiate from other vacuum-equipment vendors
  • Visitors still have to figure out which product fits their problem
  • Smaller jump in inbound interest
Open Direction A
B Custom systems partner

From vendor to engineering partner.

Reposition VST as the engineering partner clients hire when off-the-shelf won't do.

Hero opens with a customer quote (ISRO, CNRS). Three "What we build" tracks — Thin-film deposition, Materials research, Test & simulation — replace the bare product list. Customer logos prominent.

Pros

  • Differentiates from commodity vendors
  • Premium positioning — supports higher-margin custom work
  • Strong customer-led narrative
  • Still clear path to product detail

Cons

  • Requires more case-study content
  • Needs cleared customer logos and quotes
  • Longer to write than Direction A
Open Direction B
C Applications-led

Organized by what you're building.

Match the entry point to how researchers actually search.

Homepage offers paths by application — Solar cells, Satellite components, OLED & flexible electronics, University research, Industrial materials. Each application page combines customer story, relevant systems, and specs.

Pros

  • Best for SEO — matches researcher search intent
  • Clearer entry for first-time visitors
  • Strongest long-term inbound channel
  • Forces clarity on which markets VST owns

Cons

  • Biggest content lift (5+ application pages)
  • Requires VST to commit to which markets it leads in
  • Slowest to first publish
Open Direction C
New · Hybrid D Application + catalog hybrid

Two ways in. One catalog.

Both lenses on one page. Application-led at the top, full catalog below.

Top half asks "what are you building?" with six application areas (solar, OLED, semiconductor, aerospace, battery, industrial coatings & QA). Bottom half is the full nine-line catalog. Each card cross-references the other axis, so visitors entering by application see which machines apply, and visitors entering by product see the industries each line serves.

Pros

  • Serves both buyer types — researchers and procurement
  • SEO benefit of applications without losing direct catalog navigation
  • Sharper messaging on every product and industry
  • One scroll, no buried content