VST Website Direction Review
Internal review · Pick a direction

Three homepage directions for the new vacuumltd.com.

Each link below opens a working sample of one direction. They share the same brand assets but differ in how the homepage is organized, what's prominent, and what the visitor is asked to do. Click in, compare, and pick one to develop. Notes on what each direction trades off are below.

A Catalog, modernized

Same content. Cleaner shell.

Keep the current information architecture. Modernize the look.

Hero photo (no carousel), nine product lines as a clean grid with photos, customer quotes pulled forward with logos. Same nav, same content. Just better-designed.

Pros

  • Lowest risk — positioning unchanged
  • Fastest to ship
  • Familiar to existing visitors
  • Easiest to maintain

Cons

  • Doesn't differentiate from other vacuum-equipment vendors
  • Visitors still have to figure out which product fits their problem
  • Smaller jump in inbound interest
Open Direction A
B Custom systems partner

From vendor to engineering partner.

Reposition VST as the engineering partner clients hire when off-the-shelf won't do.

Hero opens with a customer quote (ISRO, CNRS). Three "What we build" tracks — Thin-film deposition, Materials research, Test & simulation — replace the bare product list. Customer logos prominent.

Pros

  • Differentiates from commodity vendors
  • Premium positioning — supports higher-margin custom work
  • Strong customer-led narrative
  • Still clear path to product detail

Cons

  • Requires more case-study content
  • Needs cleared customer logos and quotes
  • Longer to write than Direction A
Open Direction B
C Applications-led

Organized by what you're building.

Match the entry point to how researchers actually search.

Homepage offers paths by application — Solar cells, Satellite components, OLED & flexible electronics, University research, Industrial materials. Each application page combines customer story, relevant systems, and specs.

Pros

  • Best for SEO — matches researcher search intent
  • Clearer entry for first-time visitors
  • Strongest long-term inbound channel
  • Forces clarity on which markets VST owns

Cons

  • Biggest content lift (5+ application pages)
  • Requires VST to commit to which markets it leads in
  • Slowest to first publish
Open Direction C

How to read these samples

The three samples share brand colors, typography, and overall design quality on purpose — the only thing that varies is the structure and what's emphasized. They are working drafts, not final pages: copy is placeholder-ish, photography is symbolic, and the nine product lines are summarized. Once management picks a direction, the next iteration goes deep on real photos, real spec data, and the case studies you've already cleared.

  • What's the same in all three: brand, type, color, footer, nav skeleton, contact CTA, real product portfolio.
  • What's different: how visitors enter, what's prominent on first scroll, what the hero asks them to do.
  • Decision questions for VST management: Are we trying to look more modern (A), reposition the company (B), or chase researcher search traffic (C)?